The introduction should start with what describing you do in this research papers, the major contribution. That contribution must be explained so that people can understand it. Do not just state your conclusion: “My results show that the pecking-order theory is rejected.” Give the fact behind that result. “In a regression of x on y, controlling for z, the coefficient is q.”

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In spite of teachers' misgivings and students' complaints, the research paper remains one of the most common assignments in undergraduate college writing programs across the country. In addition, much of the writing that students are expected to produce in courses across the curriculum requires them to locate and use research material.

Teachers across disciplines and grade levels have discovered that writing essays and research papers can serve many purposes in the classroom. Writing-across-the-curriculum theorists suggest a variety of write-to-learn activities, from free writing in journals to summarizing class lectures to working with papers through multiple drafts.

by Lorraine Benham

She cited the huge sale of Deepak Chopra books in America as proof and went on to discuss baby boomers and generation X'ers as customers for 'lifestyle' and 'authentic' products and service.

The desire for such products is the big, big current retailing trend. Was she hyping-up a dedicated group of alternative healers and business people? No she was not. Her audience was made up of retailers, advertising executives, merchandisers, corporate managers, savvy professionals and high profile movers and shakers. This lady's word is golden. I understand she puts out a marketing trends newsletter, and if you wish to be a subscriber it will cost you $20,000 a year.

by Doris Pozzi

The good news is that business ethics and spirituality are on the rise. In the 1990's the focus of leadership thinking is shifting from profits and personality to contribution and character.

Over the past few years business writers such as Dr Stephen Covey in the United States and Margot Cairnes in Australia have re-focused business on the importance of ethics and values. Courses in business ethics are becoming more prevalent and drawing increasing interest. When ethics and values are considered, the contribution of business to the community, to its employees and its customers becomes as important as maximising profits to shareholders.

Do you realise that if you're green you're growing and if you're ripe you're rotten? So says Winston Marsh, Business Marketing Guru in his recent newsletter.

Here's an excerpt from it ...

"Over the last week or so I have been presenting a series of seminars for MYOB throughout New Zealand and I have made an amazing discovery.

Most people would rather service their car than service their brain!

Now what do I mean by this? Well, quite simply, nobody gives a second thought to putting their car in for service or to get it fixed. They might moan and groan about the cost but they'll still do it.

Why?

Because they need their car to get around! They rely on it and have become dependent on it. So, no matter what the cost, they get the car serviced or fixed or whatever. They might have to beg, borrow or steal to pay for it but they front up with the money and get it done.